As a mature category in Taiwan, bath and shower is expected to witness limited growth in volume and value terms over the upcoming years. Given the importance of daily washing, demand will remain steady across most categories.
The growth of single households and smaller families is expected to drive demand for higher quality bath and shower products. Such consumers have a stronger propensity to invest more money on better quality shower products for themselves and their loved ones.
In a mature and highly competitive landscape, branding is an essential point of differentiation to remain relevant to consumers, alongside regular innovations. In recent years, many local brands have been considered old fashioned due to outdated brand identities and packaging designs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!