Over the forecast period, bath and shower is set to continue to stagnate in retail volume terms, with only slight-to-marginal growth anticipated in retail value (constant 2024 prices) sales. This saturated and low added-value category continues to lack strong organic impulses.
In general, bath and shower is not expected to make a breakthrough or see major development or innovation. Organic growth opportunities are limited by a stagnating consumer base.
However, the space for innovation continues to be perceived as narrow in bath and shower. Basically, the majority of such products are simply considered variations on liquid soap, and the majority of consumers are not ready to pay extra for added-value products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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