While several subcategories within bath and shower are mature and hold little potential for volume growth, value sales will see development throughout the forecast period. This is mainly thanks to rising demand for more value-added products as the economy improves and Finns have more disposable income.
Bath and shower will remain one of the beauty and personal care categories where premium products will account for a small proportion of total sales. Finns will be looking for upgrades in bath and shower products when the country’s economy improves, they are likely to look for products with more natural ingredients or added futures.
Bath and shower products will become more sophisticated during the forecast period. Innovation stems mainly from ingredients and additional properties.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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