Looking ahead, bath and shower is expected to achieve moderate current value and volume growth over the forecast period, with body wash/shower gel registering the most dynamism. Local consumers are increasingly knowledgeable about the ingredients and the benefits of the products they apply to their skin.
Sustainable packaging will become increasingly important in bath and shower over the forecast period. Solutions such as soap wrapped in biodegradable paper crafted from wood pulp, designed to dissolve under running water, or the use of post-consumer recycled (PCR) material derived from previously used plastics significantly reduce plastic waste and support a circular economy.
Grocery retailers will remain the most important distribution channel for bath and shower products; however, these retailers will face growing competition from health and beauty specialists, which is anticipated to gain category share. Pharmacies such as Farmatodo have improved and extended their private label offerings as consumers increasingly seek competitive pricing, promotions, and discounts.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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