As young adult consumers are becoming more aware of their environmental impact when buying bath and shower, they are starting to look for products that are produced in a more sustainable way. As a result, producers are expected to introduce more sustainable products into their bath and shower portfolios, in order to cater to their changing consumer needs.
Although the majority of Bulgarian consumers will shop for bath and shower products in physical stores, e-commerce is expected to gain share in the forecast period. A growing number of Bulgarians are beginning to do their general shopping online via retailers like ebag.
In recent years, girls have been getting their first period much earlier in life than ever before. Together with an increasing awareness of the importance of proper intimate hygiene, these factors are expected to lead to a rise in demand for intimate washes over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!