Bath and shower is expected to witness steady retail value growth, driven by intimate washes, bar and liquid soaps and body wash/ shower gel. Intimate washes are expected to record strong growth in retail volumes, while liquid and bar soaps are likely to see only a marginal increase.
Greater product variety from both local and international brands is anticipated to underpin value growth over the forecast period. E-commerce retailers like notino.
Innovation in bath and shower is expected to focus on packaging over the forecast period, with brands bringing more sustainable and environmentally friendly formats. Players are already making efforts in this area, as Bulgarian consumers are slowly starting to favour products which use recycled or recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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