Despite its relative maturity, bath and shower in the Philippines is still perceived to have significant room for growth in volume and value terms. With the ongoing importance attached to health, consumers are expected to pursue more active lifestyles, including engaging in sports and recreational activities.
Female consumers are expected to become more conscious about their appearance due to an increase in social gatherings, which will support demand for bath and shower products over the forecast period. Women are keen to improve the way they look, with healthy looking skin and smelling fresh both desirable qualities.
With Filipinos being more conscious of the need to be more sustainable and protect the environment, brands will explore new packaging innovations, such as providing bottles and refill bundles for bath and shower products. In doing so, brands can meet their sustainability goals and consumers can feel they are making a positive contribution to supporting the planet.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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