Value sales within the bath and shower category are projected to rise in 2025 and continue growing in current value terms over the forecast period. Consumer demand for body wash and other bath and shower products is expected to remain strong, supported in part by immigration-driven population growth, which has expanded the overall market potential.
Sustainability is expected to remain a key trend over the forecast period, with an increasing number of brands introducing refillable options for products such as hand and body washes/shower gel. These initiatives reflect a growing emphasis on reducing packaging waste and encouraging more environmentally responsible consumption habits.
Consumers are increasingly expecting brands to demonstrate genuine and authentic social awareness. This trend is likely to grow in the coming years due to the pervasive nature of social discourse in the age of social media.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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