Over the forecast period, bath and shower is expected to see continued growth in retail value sales, supported by a polarisation in consumer preferences. On one side, value-seeking consumers will increasingly opt for large refill packs or minimal-waste formats offering affordability and sustainability.
The growing appetite for affordable indulgence will continue to favour brands like Rituals, which combine a premium sensory experience with mid-range pricing. The brand is expected to play a key role in shaping the category over the forecast period through both product innovation and distribution expansion.
Unlike other beauty and personal care categories, e-commerce is not projected to see major gains in bath and shower. The exceptional growth witnessed during the pandemic created a high base, and performance has since stabilised.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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