Retail sales of bath and shower are projected to rebound in both volume and value (constant 2024 prices) terms through the forecast period. As in other beauty and personal care categories, improving consumer purchasing power and employment rates will play key roles in boosting sales.
Only hand sanitisers is expected to see negative retail volume or value (constant 2024 prices) CAGRs over the forecast period. The boom in the demand for hand sanitisers is over, with the category seeing very fast contractions in retail volume sales since 2022.
E-commerce is well placed to continue to gain retail value share in bath and shower over the forecast period, as convenience, improving logistics and competitive prices win over consumers. Meanwhile, it is important to highlight the challenging environment impacting direct selling, the second-ranked channel within bath and shower at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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