Sales of bath and shower products are expected to rise in 2025 in current value terms, with positive momentum projected to continue throughout the forecast period. Retail volume sales of the key category, body wash/shower gel, are also set to increase at a steady pace in 2025.
Liquid soap is expected to show limited growth over the forecast period, with volume sales anticipated to remain stable or register a marginal increase. However, sales of liquid soap surged during the COVID-19 pandemic, and although subsequent years saw natural corrections, the category has since stabilised at a significantly higher level than before the pandemic.
Retail volume sales of hand sanitisers are expected to record a double-digit decline in 2025, reflecting the ongoing normalisation of demand following the surge experienced during COVID-19. However, this decline is set to approach an end, as the category is predicted to stabilise, at levels higher than pre-2020 volumes.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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