The rate of growth in retail constant value sales of bath and shower will accelerate sharply in 2025 and be significantly higher across the forecast period as a whole than in the review period, as cross-border shopping in neighbouring Argentina continues to decline. The main companies in the category are expected to continue their current promotional and discounting strategies to attract customers.
Over the course of the review period, increasing numbers of Uruguayans actively sought out beauty and personal care products made using natural ingredients, and this trend became more evident in bath and shower towards the end of the review period. In addition, products which have been developed without the use of animal testing are also becoming more popular in bath and shower and across the wider beauty and personal care industry.
During the forecast period, supermarkets will remain the leading retail distribution channel for bath and shower. The main advantages of supermarkets are the wide footprint of the channel throughout the country and the fact that these retail outlets are frequented by consumers of all income levels.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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