In the forecast period, bath and shower in Japan is set to see only slow and stable retail value growth at constant 2024 prices. Although bath and shower benefited from the surge in infectious diseases in 2024, it faces unavoidable long-term challenges due to population decline.
In February 2024, Japan’s Ministry of Economy, Trade and Industry published a report highlighting the economic losses attributed to women-specific health issues. The report estimated annual losses of JPY600 billion due to menstrual-related conditions, JPY1.
As domestic consumer goods and personal care companies have traditionally focused on the large-scale general consumer market, they are now facing unavoidable long-term challenges due to Japan’s declining population. In response, these companies are increasingly turning towards high-value products to boost unit prices and sustain profitability.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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