There is an increase in interest in natural based soaps and organic bath additives, with a growing number of such products becoming available in the market manufactured by small brands. These brands often provide distinctive bar soaps, which are made from natural ingredients with appealing scents, in attractive packaging.
The bath and shower category is expected to witness significant growth during the forecast period, as its prices are growing at a slower pace and many products remain affordable. Moreover, there are many brands available which also helps to keep prices down.
Unilever Mashreq SAE is set to continue to lead sales in bath and shower in Egypt during the forecast period with its Lux brand offering a huge variety of scents and pack sizes. Unilever gained consumers’ trust and loyalty a long time ago, and Lux is distributed in all trade channels and is increasing its availability through e-commerce.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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