Sales of bath and shower products are expected to grow during the forecast period. However, the potential consumer base is gradually shrinking due to unfavourable demographic trends, including persistently low birth rates and significant economic migration to more developed countries.
Sustainability will continue to gain prominence within bath and shower across the forecast period. The focus is expected to remain on sustainable packaging, skin-friendly ingredients, and dermatologically tested formulations.
An increased focus on premium and environmentally conscious bath and shower products is expected to significantly influence the local market, becoming a key driver of growth over the forecast period. Consumer preferences are increasingly shifting towards products that not only deliver high performance but also align with sustainability values.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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