Bath and shower is expected to see modest growth in current value terms over the forecast period, while sales are set to stagnate at constant 2024 prices. Growth will be constrained by persistently challenging economic conditions, with many consumers looking to trade down to less expensive options or reduce the frequency of purchases.
The fact that Spain is experiencing increases in its average temperature due to climate change is resulting in is translating to consumers taking more showers than they used to. This will serve to support demand for body wash/shower gel in the forecast period.
In 2024, Mercadona launched a new shower gel that had a major impact on Spanish TikTok. The product has a fragrance that is claimed to last well beyond the time of the shower, as it impregnates the skin and acts like a fragrance.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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