Bath and shower is expected to witness solid growth over the forecast period thanks to increasing awareness of personal hygiene and grooming. While volume growth is likely to be hindered by a decline in bar soap, urbanisation and premiumisation will lead to strong value growth performance.
Bath and shower is expected to face polarisation over the forecast period, with premium lines and private label both gaining popularity. Thai consumers are seeking more sophisticated products in bath and shower.
Product innovation will remain fundamental to growth in bath and shower over the forecast period. Multifunctional products should draw consumers attention, as brands introduce products with added benefits, such as moisturising, anti-bacterial, cooling, firming, glowing-skin and vitamin-enriched properties.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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