Bath and shower is set to grow over the forecast period as consumers return to more normal levels of purchasing power. Volume sales growth will be low or even negative, with different category members posting varied results.
Artisanal soaps remain popular and traditional among French consumers, and growth in solid formats of shampoos and conditioners has helped rejuvenate demand, especially among younger consumers who previously found these types of products old-fashioned. There has been a substantial increase in the number of small producers who operate outside of large retailers and sell directly to consumers, often via markets and local grocers, as well as online.
The rise in usage natural ingredients within bath and shower will persist throughout the forecast period as consumers increasingly embrace this trend throughout all of beauty and personal care. Ingredients are becoming more transparent and consumers are turned off by lists of chemical ingredients that lack clarity.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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