Nappies/diapers/pants is expected to see a positive CAGR over the forecast period, supported by necessity of use and frequency of purchase, albeit with potential grown somewhat suppressed by the declining birth rates seen in Turkey. Value sales will, however, remain stronger than volume sales in this context, and improvements in economic conditions and rising disposable incomes are anticipated to offset some of the challenges posed by demographic challenges.
Competition is expected to remain strong between the leading players in nappies/diapers/pants over the forecast period, with a balance between high-end and more affordable brands set to continue. Innovations are expected to be seen with the introduction of sophisticated products that cater to evolving consumer preferences.
E-commerce is anticipated to increase its share of total sales in nappies/diapers/pants during the forecast period, driven by leading online platforms such as Trendyol, Hepsiburada, and N11, which are expanding their product offerings and providing exclusive online discounts. Additionally, the online sales channels of brick-and-mortar grocery retailers like Migros and A101 are expected to see growth, as players enhance their omnichannel offers, and consumers increasingly value the convenience of home delivery.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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