Despite predictions for a further decline in Hong Kong’s birth rate in the coming years, nappies/diapers/pants is expected to record low retail volume and value growth over the forecast period, with disposable pants set to remain the most dynamic category. Although the government has implemented various schemes and subsidies aimed at supporting prospective parents, the effectiveness of these initiatives remains uncertain.
The expansion of e-commerce platforms, particularly from health and beauty specialists, has transformed how prospective parents shop for essential baby products. With direct-to-consumer delivery options and exclusive discounts for members, these platforms are becoming increasingly attractive.
Positioning natural claims effectively is likely to resonate with the new generation of parents in Hong Kong, who prioritise ethical, sustainable, and chemical-free products for their children. As new generations of parents increasingly prioritise ethical and environmentally-friendly products, the demand for natural nappies/diapers is likely to rise.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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