Sales of nappies/diapers/pants in Indonesia are expected to grow by double digits over the forecast period, despite a slower birth rate. According to Indonesia’s national statistics, the number of children aged 0–4 years old is projected to decline from 32.
E-commerce is expected to continue its rapid growth due to attractive prices and discounts, particularly during major sales events. Manufacturers are set to embrace this trend wholeheartedly, utilising social media platforms like TikTok and its shopping feature to create engaging content and raise consumer awareness.
Indonesian consumers consistently seek innovation in nappies/diapers/pants to enhance day-to-day parenting. Features such as skincare benefits through dermatologically tested products, higher absorption rates for enhanced comfort, and quick drying are valued features.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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