Over the forecast period, sales of nappies/diapers/pants are expected to grow at a modest rate in value terms, while volume sales are set to decline. The declining birth rate remains the primary obstacle to category expansion, as Greece’s consumer base for baby care products continues to shrink.
E-commerce is forecast to maintain strong growth, as more parents turn to digital platforms to find better deals. This shift poses a major challenge for supermarkets, which are expected to lose further market share over the forecast period.
Innovation in nappies/diapers/pants is expected to centre around pack sizes, rather than product formulations. As disposable incomes remain under pressure, parents are increasingly looking for larger pack sizes that offer better value per unit.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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