Nappies/diapers/pants in the Philippines will continue to post positive volume and constant value (2023 prices) growth over the forecast period. This will be fuelled by increasing economic stability, which will lead to an increase in consumer spending.
During the forecast period, players are also expected to increasingly look to form partnerships with celebrity mums or social media influencers as a means of connecting more personally with their customers. These relatable public figures, who wield considerable influence over consumer purchasing decisions, will create a connection with consumers through sharing their personal experiences of various nappy/diaper products and emphasising their effectiveness.
During the forecast period, the leading players are expected to boost their online presence, as consumers become more comfortable about shopping online. Busy parents, particularly those with young children, appreciate the time-saving aspect of online shopping and the ability of being able to browse and place an order without the need to visit a physical store.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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