Sales of nappies/diapers/pants in Romania are expected to continue posting positive retail value growth over the forecast period, although volume growth will be more modest compared to the value results. The ongoing decline in birth rates will limit the category's volume growth potential, which will impact the overall volume increases.
Retail e-commerce sales are expected to grow faster over the forecast period, as Romanians will increasingly purchase FMCG products online. The increasing preference for larger pack sizes is encouraging consumers to use e-commerce stores for convenience, enabling home delivery of bulky items.
Premiumisation and innovation will remain key trends over the forecast period. Romanians will be more inclined to purchase high-quality products with superior absorption and comfort.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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