Category sales will remain stable over the forecast period, but volume growth will gradually slow due to the falling number of children in Peruvian families. The fertility rate per woman has already been an indicator of this downward trend, which is reflected in the lower number of births reported per year.
While it is true that e-commerce is growing rapidly in Peru, it still represents a very small volume of sales in this category. Locals prefer to purchase products in person where they can find competitive prices and offers.
In the short term, nappies/diapers/pants is expected to continue developing line extensions that expand choice and deliver better value to consumers. Thus, companies are expected to work more aggressively on proposals that emphasise performance and deliver lower prices on larger packs.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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