Sales in nappies/diapers/pants will be supported by baseline demand over the forecast period, due to both natural population rates and immigration – notably, the surrounding territory continues to be in a state of conflict due to the ongoing Russia-Ukraine war. In addition, the continued development of modern grocery retails in the country will also give consumers access to a larger range of products which, in turn, can help to drive competition in the category.
Competition is expected to remain consolidated between the biggest brands over the forecast period, such as seen with the globally known Pampers and Huggies, along with Predo which offers a cheaper price. Within this, however, we also expect the rise of small, local, and inexpensive brands, such as seen with Mini-Boss.
In a cross-category trend, health and wellness awareness is leading consumers to seek out eco-friendly products, whereby they are paying greater attention to the naturalness of both products and the packaging. Therefore, players will focus on the promotion of these points as part of their marketing strategies.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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