Sales of nappies/diapers/pants are projected to continue declining in value (at constant 2024 prices) and volume terms over the forecast period. There remains uncertainty as to the prospects for an end to Russia’s war in Ukraine, plus the potentially challenging conditions even if the war ends.
E-commerce saw a spike in sales of nappies/diapers/pants at the start of the pandemic with online sales rocketing again following Russia's invasion of Ukraine. This pattern is expected to continue over the forecast period with e-commerce increasingly recognised for its convenience, as well as being seen as a safer way to shop for young families.
There is expected to be greater product differentiation in nappies/diapers/pants over the forecast period. There are already special products for boys, for girls, for very active children, for children with sensitive skin, overnight diapers, and more.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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