During the forecast period, nappies/diapers/pants is expected to continue growing in value terms, while remaining negative in volume growth. Parents and caregivers will likely persist in looking for products that balance affordability, comfort and convenience.
Over the forecast period, the e-commerce channel is set to maintain its strong growth trajectory - especially for bulkier items like nappies/diapers/pants, where home delivery greatly benefits families. Subscription programmes will continue to be offered but will not necessarily be the key growth driver.
Caring for premature babies will remain a priority among nappies/diapers/pants brands, with Essity’s Libero and Kimberly-Clark’s Huggies already offering clear and distinct products for smaller sizes (<2.5kgs and <3kgs).
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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