Nappies/diapers/pants is projected to see a small increase in value terms (at constant 2024 prices) but sales are projected to decline in retail volume terms. Value growth is expected to be fuelled by investments in innovation, with a focus on the fit, comfort and absorbency.
Urbanisation will likely play a key role in driving the expansion of e-commerce in Sweden. As cities grow this will make online shopping more cost-effective for retailers by cutting down delivery expenses and shortening delivery times.
Innovation within nappies/diapers/pants is likely to focus on the combination of improved efficacy and the addressing of sustainability concerns. For example, in the second half of 2024 Procter & Gamble launched its new Pampers Harmonie range.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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