Sales of nappies/diapers/pants are expected to experience positive retail value and volume growth during the forecast period, with disposable pants continuing to be the most dynamic category, boosting growth.
Across the forecast period, retail e-commerce is expected to play an increasingly significant role in nappies/diapers/pants in New Zealand. As online shopping continues to grow in popularity, more parents will turn to digital platforms to purchase nappies, drawn by the convenience, time-saving benefits, and competitive pricing online retailers offer.
Throughout the review period, sustainability considerations among consumers grew, with many parents becoming increasingly aware of the waste generated by disposable nappies/diapers/pants. Despite this, the practicality of using reusable nappies for newborn babies means many still turn to disposable products for convenience.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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