Sales of nappies/diapers/pants are expected to see a retail value increase over the forecast period, driven primarily by the continued strong performance of disposable pants. Growth in this category will come at the expense of Standard/Junior Nappies/Diapers, as disposable pants are sold at higher price points, boosting retail value sales.
Across the forecast period, the continued growth of retail e-commerce will be supported by urbanisation, with the proportion of urban households relative to total households expected to rise over the forecast period. This trend makes online shopping increasingly cost-effective and viable for retailers, as it reduces delivery costs and shortens delivery times.
Across the forecast period, the direction of innovation will increasingly be driven by rising sustainability concerns. As households become more conscious of their environmental impact, there will be greater scrutiny on the materials used by manufacturers.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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