Sales of nappies/diapers/pants are projected to keep on rising in Vietnam during the forecast period. Despite the declining birth rate, particularly in major cities, the government is taking proactive measures to address the issue by introducing supportive policies and programs aimed at boosting and stabilising the birth rate.
While baby/child/maternity stores remains the most important channel for category products, the growth of e-commerce has meant that online sales are now a critical avenue for brands to expand their reach, especially to consumers in rural areas. E-commerce platforms like Shopee, TikTok, and others are increasingly being utilised by baby/child/maternity retailers to ensure they capture a wider audience and stay competitive.
The addition of innovative features to nappies, diapers and pants has been very well-received – especially when such features address local issues and cater to local demand. For example, Bobby's launch of its Bobby Antimos Mosquito Repellent diaper line in 2024, infused with a natural lemongrass scent, offers up to eight hours of mosquito repellence, ensuring safety and effectiveness for babies.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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