The birth rate in Georgia is expected to continue declining, leading to further volume decline of nappies/diapers/pants over the forecast period. Value growth, meanwhile, will be driven by rising prices and premiumisation in the category, as consumers increasingly opt for higher-quality, more expensive products.
E-commerce is expected to experience growth in 2025 and beyond as the entry of major players, including Wildberries and Ozon, at the end of 2024 is expected to boost online sales going forward. The increasing demand for convenience, along with the rise and expansion of online stores, will have a positive impact on e-commerce in Georgia over the forecast years.
Manufacturers will need to raise prices and introduce high-quality products to drive future value sales in the nappies/diapers market. There is a growing consumer preference for nappies/diapers made with natural ingredients, organic cotton, and free from colourants and bleach, reflecting the increasing demand for eco-friendly and health-conscious options.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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