Both retail volume and value sales of nappies/diapers/pants in Germany are expected to decline over the forecast period due to a further predicted fall in the country’s birth rate. German couples are likely to focus on achieving economic and professional stability, which they see as an investment, before starting a family.
Sales of nappies/diapers/pants via retail e-commerce are likely to remain elevated compared to pre-pandemic levels over the forecast period, and potentially regain growth momentum in the coming years. Although the uptake of retail e-commerce was initially slow in Germany compared to some developed markets, the adoption of online shopping rapidly surged as a result of the pandemic.
Superabsorbent components of nappies/diapers/pants are mostly based on naphtha and other materials based on crude oil. Over the forecast period, greater innovation is expected to reduce waste caused by nappy/diaper production and disposal.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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