Even though birth rates are on the decline, nappies/diaper/pants in Ireland should remain steady in value sales over the next five years, mainly thanks to higher-priced, premium products. Parents are leaning toward high-quality, eco-friendly, and skin-sensitive diapers, which cost more but help sustain market performance.
Over the next five years, online retailing for nappies/diapers/pants in Ireland will grow rapidly, driven by subscription models, bulk purchase discounts, and the increasing consumer preference for convenience. Amazon’s 2025 entry into Ireland is expected to disrupt supermarket dominance by offering competitive pricing, fast delivery, and subscription savings through Amazon Family and Prime.
Sustainability will become a central focus, with biodegradable and plant-based nappies expected to gain traction. Brands will also enhance dermatological features to cater to parents seeking hypoallergenic options.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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