Nappies/diapers/pants is projected to see retail volume sales contract throughout the forecast period due to falling birth rates in Kazakhstan. However, as this demographic trend plateaus, the rate of decline should slow towards 2029.
As falling birth rates diminish growth prospects and intensify competitive pressures, over the forecast period manufacturers across nappies/diapers/pants will try to clearly distinguish their brands and gain an edge over rivals by investing in added-value innovations. In particular, companies are expected to focus on developing products that are more comfortable for children and provide greater ease-of-use for parents, including hypoallergenic options and variants better suited to the needs of babies and toddlers of different ages and sizes.
The value share claimed by e-commerce in nappies/diapers/pants is expected to rise further over the forecast period. The channel will continue to profit from the fact that changes resulting from the pandemic have recently strengthened consumer appreciation for the convenience, variety and potential for bargains afforded by online shopping, while also compelling manufacturers and store-based retailers to invest more in digital strategies.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!