Sales of nappies/diapers/pants are expected to grow positively at a current value CAGR during the forecast period, driven by Kenya’s growing population and the continued decline in traditional cloth nappies. Newborn nappies/diapers are projected to be the most dynamic category, supported by anticipated increases in local production.
The continuous evolution and expansion of e-commerce platforms are expected to strongly support growth within the nappies/diapers/pants category over the forecast period. Increased internet penetration, coupled with advancements in digital marketing technology, will reduce storage and display costs and enhance the shopping experience.
Consumer demand for affordable yet high-quality products will drive significant innovation in the nappies/diapers/pants category. Brands are expected to introduce more advanced, functionally superior nappies, featuring improved absorbency, enhanced comfort, and additional convenience-oriented attributes, such as adjustable sizing and skin-friendly materials.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!