The outlook is positive over the forecast period. As well as lower inflation, increasing offerings from cheaper brands, including private label, will support volume growth.
Wal-Mart recently announced a USD 700 million investment over the next five years in Guatemala, as it plans to open further outlets and develop its logistics and technological capabilities. This will see Wal-Mart’s private label Parent’s Choice gain further value share over the forecast period.
There will continue to be innovation over the forecast period, as players look to differentiate in an increasingly competitive landscape. For instance, Huggies recently launched its Natural Care range, which boasts increased comfort, better absorption, and enhanced ease of use.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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