Sales of nappies/diapers/pants are expected to remain positive in value terms although there will be a slight decline in volume sales over the forecast period in line with the demographic downturn. Despite further stabilisation in terms of price, average prices of these products will remain at a relatively high level.
E-commerce sales will continue to increase in nappies/diapers/pants as Bulgarian mothers will increasingly seek the convenience and time-saving benefits afforded by home deliveries and bulk packages of these products. Baby specialist e-commerce retailers will develop further.
Most innovations will continue to focus on high-quality materials free from aggressive ingredients, which are very gentle on the baby's skin, are aroma-free, and free from chlorine, like the recently launched Pufies Fashion & Nature disposable pants. Nevertheless, the most significant innovations will be in the field of biodegradable nappies/diapers like the first locally produced 85% biodegradable Woopies made of bamboo powder and corn starch and with an absorbing membrane made of high-technological Japanese polymer (isn’t biodegradable) with ultra-absorbing capability meaning that a minimal quantity is used.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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