With the introduction of contractionary fiscal policies and significant local currency depreciation in December 2023, Argentina faces an impending economic crisis in 2024. The resulting reduction in available income, stemming from both economic downturn and high inflation, will compel consumers to exercise caution in their spending across all product categories, including diapers.
To counteract the impact of declining birth rates, diaper brands are focusing on two key strategies: trade-up to more premium diapers and trade-more by promoting extended diaper usage. Emphasising the gradual transition from diapers to potty training, brands aim to alleviate the stress associated with this milestone, especially considering that modern parents have limited time to dedicate to this process.
The role of e-commerce and specialised diaper stores, known as "pañaleras," is expected to grow significantly in nappies/diapers/pants. Online shopping for diapers surged during the pandemic, offering convenience, and solving logistical challenges associated with transporting bulky diaper packs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!