The decline in the birth rate in Israel is expected to continue and, indeed, become more entrenched in the forecast period, with political and economic turmoil set to be contributory factors. The related decrease in the 0-3 year-old population in the forecast period is set to undermine demand for nappies/diapers/pants.
It is expected that the nappies/diapers/pants category will become more competitive in the second part of forecast period, with more brands becoming available at different price points and private label products gaining more foothold in the market. Established brands will have to once again resort to promotional prices and restore advertising budgets to maintain shares in the context of the related downward pressure on prices.
At the end of 2023 Shufersal piloted the operation of a huge truck as a mobile store in order to get to places in the country that do not have good access to physical retail stores. The mobile store sells a lot of basics at a 20% discount compared to Shufersal Deal, including nappies/diapers, wipes and toilet paper.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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