Although 2023 saw a rise in births in Malaysia, nine-month data for 2024 show a decline. This negative trend is expected to continue during the forecast period, dampening demand and restraining category growth, although it should remain in positive territory in terms of value sales.
E-commerce platforms such as Shopee and Lazada have made it possible for Malaysian consumers to buy products shipped directly from abroad, including from China, often at highly competitive prices. Monthly double-date sales (for example, 1.
Kao launched a new and improved version of Merries diapers in March 2024, built on Kao Japan technology that features a breathable sheet with five billion invisible holes. This design maximises comfort for babies and helps ensure uninterrupted sleep, which benefits both babies and parents.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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