Steady decreases in retail volume and value (current and constant 2024 prices) sales are projected across nappies/diapers/pants in the forecast period. One of the most critical long-term challenges for the category in Poland is the declining birth rate.
Another key trend is expected to be the rise of ecological and skin-sensitive solutions. Parents, especially younger ones, are increasingly prioritising biodegradable, hypoallergenic and fragrance-free nappies/diapers that reduce the environmental impact and minimise skin irritation.
Regulatory and economic factors are likely to influence the category in the forecast period. Discussions around a reduction of VAT (value-added tax) on essential baby products could impact pricing strategies and boost the affordability of premium nappies/diapers, including skin-friendly offerings.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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