Nappies/diapers/pants will register muted constant value and volume growth over the forecast period, as a declining birth rate continues to dampen volume sales. As in 2024, disposable pants will register the highest constant value and volume growth due to a growing assortment, including a wider age range, and also continuing innovations, such as greener offerings.
E-commerce will continue to register steady, healthy constant value growth. Increasing competition will drive growth, with many of the major grocery retailers now offering e-commerce.
With the birth rate continuing to decline, players will look to maintain sales by adding value-added benefits. In particular, a key focus will be offerings with a greener positioning.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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