Hair care in Indonesia will see continued growth over the forecast period, in both volume and constant value (2023 prices) terms. This will be supported to a large extent by the demand for standard shampoos, which dominates hair care retail volume and value sales in the country.
During the forecast period, manufacturers are expected to drive growth through developing new product lines targeted at specific hair care issues. Products designed for consumers experiencing hair loss, for example, represent an area of huge growth potential, given the high number of Indonesians suffering from this problem.
With the majority of the women in Indonesia being Muslim, hijab users will also be a key target audience for hair care manufacturers, moving forward. As previously mentioned, wearing a hijab for long periods can trigger various hair problems, including dandruff, limpness, dampness and hair loss, and as a result, players will develop products specifically targeted at this consumer segment.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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