Sales of hair care are expected to rise over the forecast period. Growth will be supported by the widespread adoption of more elaborate hair care routines.
There will be increased innovation in hair care treatments as these products become part of mainstream consumer routines. Items such as heat protectants, scalp exfoliants, curl definers and intensive hair masks will see stronger uptake.
The shift towards premium and specialised products will further benefit beauty specialists, drugstores and e-commerce platforms. These channels are best placed to offer a wide range of high-value products and detailed brand storytelling.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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