Hair care is projected to see strong and steady growth in value terms (at constant 2024 prices) over the forecast period fuelled by the increasing focus on specialisation. This should drive sales within the premium segment, while also encouraging mass-market brands to continue launching more sophisticated products.
Amidst the beauty boom and the enhanced focus on self-care and wellness there has also been a significant shift toward sustainability which is reshaping consumer purchasing behaviours in hair care. As ecological concerns grow, consumers are being increasingly drawn toward products that minimise their environmental impact.
Colourants saw a return to growth in 2024 after sales had contracted in 2023. The category is projected to see further growth over the forecast period supported by the introduction of new products with less aggressive formulas, natural ingredients, and safer options for the user’s hair and scalp.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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