Hair care will maintain positive sales over the forecast period, thanks to baseline demand. The category will also benefit from innovations connected to the latest scientific research and new product developments.
The trend of skinification in hair care is set to gain further relevance over the forecast period. Consumers will increasingly focus on products which provide scalp health benefits, as they understand the need to maintain a healthy scalp as a precondition for a healthy hair.
Natural and clean ingredients will also become more in demand in hair care over the forecast period, as consumers seek products which are free from harsh chemicals, sulphates, and parabens. Natural and plant-based ingredients will continue to rise in popularity, and leading manufacturers will innovate and develop new products which meet these growing consumer demands.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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