Hair care is projected to see moderate growth in value terms (at constant 2024 prices) over the forecast period, although results will likely be mixed across the different product categories with some on the rise and others in decline. On one hand, the trend towards natural and sustainable products will likely continue to gain momentum, with an increase in demand for treatments and products that promote hair and scalp health, as evidenced by the trend of skinification of hair.
The skinification trend is set to continue revolutionising hair care, extending the principles of skin care to hair care. This approach focuses on the health of the scalp and hair, using ingredients traditionally associated with skin care, such as salicylic acid, niacinamide, hyaluronic acid and peptides, to improve the health and appearance of hair.
The future of hair care in Italy is expected to be characterised by a series of innovative trends that are transforming the way consumers approach their hair care routines. For instance, the growing focus on sustainability and hair health is driving consumers towards natural and eco-friendly products, with an increase in demand for organic and certified ingredients.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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