Hair care will register further constant value and volume growth over the forecast period. Manufacturers will continue to innovate to keep consumers engaged and to win value share in a highly competitive product area.
There will be increasing premiumisation over the forecast period, with offerings containing more advanced ingredients. There will also be a growing trend of “skinification” within hair care, where products offer skin benefits and will include ingredients such as hyaluronic acid that are very common in skin care.
Along with other beauty and personal care products, hair care will also look to adopt a more environmentally-friendly positioning. Offerings with natural and organic ingredients will be in demand and consumers will increasingly scrutinising ingredients and look for clean ingredients that are free from parabens and other chemicals.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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