Hair care in Lithuania is set to stagnate amid high maturity as the forecast period progresses. Retail volume sales are projected to grow slightly in 2025, before embarking on a slow, but constant downward trajectory.
Price promotions and bargain hunting consumers represent major obstacles for retail value growth, even within the premiumisation trend. Hair care is especially famous for heavy promotions, with price reductions of 50% taken as the norm.
A variety of pharma products is likely to present a major source of innovation in hair care in Lithuania, especially in hair loss treatments. As in many other markets, the hair loss is a strong concern among local consumers.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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